creative hope
Redhook School / Meu papel - Logo design - Key Visual
2nd place Bluehook Creative Hackaton
Art Direction/Motion Fabrizzio Laroca
Copywriting Gabriela Araújo
Strategy Najara Sampaio / Tayna Souza / Letícia Amorim / Camila Cardoso
Mentor Thany Moraes
Copywriting Gabriela Araújo
Strategy Najara Sampaio / Tayna Souza / Letícia Amorim / Camila Cardoso
Mentor Thany Moraes
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For the Bluehook Creative Hackathon by Redhook, we crafted the identity and brand positioning for Creative Hope, a young Itajaí-based brand specializing in tailor-made party magic.
They gave us rebrand brief.
We delivered a brand, a buzz, and a little chaos (the good kind).
We delivered a brand, a buzz, and a little chaos (the good kind).
Creative Hope’s new identity was designed to be vibrant, flexible, and expressive. A brand with personality, balancing friendliness with maturity. The visual system allows for variation and adaptability without losing consistency — reflecting the project’s creative energy and dynamic spirit.
A practical guide to help the client apply the brand consistently.
Starting from the key visual, we developed a cohesive set of assets for social and digital platforms — avatars, post templates, covers, and e-commerce visuals. Each element reinforces brand recognition, maintaining visual strength across formats.
We turned brand values into content pillars — shaping an editorial plan with ideas for posts, partnerships, and ways to spark real engagement. A strategy designed not just to fill feeds, but to build connection, conversation, and community.
For Creative Hope to deliver a personalized yet low-cost DIY solution, we developed an easy-to-assemble kraft box, complemented by custom stickers and a branded stamp aligned with the visual identity.
And finally, as the golden finishing touch.
A strategic PR activation to introduce the rebrand and generate buzz around the new look.
