SIMPLE AS A TOUCH
2024 / Agency Magica / Client Oncology and Hematology Center / My role Concept - Art direction
Ads Of The World - Long live pink and embrace prevention - October, 2024
Every day, we press buttons, turn handles, push doors.
Automatic gestures, almost invisible.
But what if they could remind us of something essential?
That’s how we turned the trivial into an invitation to self-care.
Automatic gestures, almost invisible.
But what if they could remind us of something essential?
That’s how we turned the trivial into an invitation to self-care.
Strategic direction Rodrigo Ascensão
Creative direction Evandro da Rosa
Copywriting Julio Temporal
Creative direction Evandro da Rosa
Copywriting Julio Temporal
In addition to the activation, we developed a campaign to promote prevention.
