seems harmless
2024 - Agency Magica - Client Joinville City Hall - My role - Concept - Key visual - Art direction
Ads Of The World - Highlighted Campaigns - Seems Harmless - November, 2024 / Best Ads on TV - Best Print of the Week - November, 2024 - Seems Harmless
We used social media's own language to expose the bad side no one shares: how what seems like harmless fun can leave lasting damage. Because some moments should last forever — just not the way this one will.
Strategy Director Rodrigo Ascenção
Creative Director Evandro da Rosa
Copywriter Julio Temporal
