→ CONTEXTO
SuperXP é o maior evento de cultura pop do sul do Brasil, trazendo artistas, dubladores, influenciadores e competições de cosplay, K-POP e eSports para Joinville-SC. O desafio foi criar a identidade visual para todas as plataformas e gerar ideias para divulgação das vendas dos ingressos a personalização do evento.
→ IDEIA
Geeks amam souvenirs que trazem seus mundos à vida. Então por que não o tornar o evento ainda mais inesquecível com uma identidade que vire itens colecionáveis? Criamos um key visual que une todos os estilos do evento, capturando a essência de filmes, séries, quadrinhos e games amados pelos fãs. Desenvolvemos 3 ilustrações — Distopia, Samurai e Ciberpunk — que se transformaram em diversos produtos que engajaram o publico antes mesmo do evento acontecer.
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CONTEXT
SuperXP is the largest pop culture event in southern Brazil. The event brings visual artists, voice actors, comic artists, influencers, musicians and much more to the city of Joinville-SC. SuperXP also opens its stages to the public with cosplay contests, K-POP and Valorant, LoL, Free-Fire and CS:GO championships. In addition to dozens of themed spaces and two full days of non-stop attractions.
SuperXP is the largest pop culture event in southern Brazil. The event brings visual artists, voice actors, comic artists, influencers, musicians and much more to the city of Joinville-SC. SuperXP also opens its stages to the public with cosplay contests, K-POP and Valorant, LoL, Free-Fire and CS:GO championships. In addition to dozens of themed spaces and two full days of non-stop attractions.
IDEA
Geeks love souvenirs that bring their worlds to life. So why not make the event even more unforgettable with an identity that becomes collectible items? We created a key visual that unites all the styles of the event, capturing the essence of films, series, comics and games loved by fans. We developed 3 illustrations — Dystopia, Samurai and Cyberpunk — which were transformed into several products that engaged the public before the event even took place.
Geeks love souvenirs that bring their worlds to life. So why not make the event even more unforgettable with an identity that becomes collectible items? We created a key visual that unites all the styles of the event, capturing the essence of films, series, comics and games loved by fans. We developed 3 illustrations — Dystopia, Samurai and Cyberpunk — which were transformed into several products that engaged the public before the event even took place.
Meu papel - Key visual - Direção de arte - Motion
Lürzer's Archive - Published on Issue 1 - Samurai - 2023
Ads Of The World - Highlighted Campaigns - Distopia 2023
Best Ads on TV - Best Print of the Week - Top 6: Super XP: Distopia - 2023
