SUPER XP 2023
Agency Supernova - Client Superlive - My role - Key visual - Art direction - Motion
Lürzer's Archive - Published on Issue Vol 1/2023 / - Samurai / Ads Of The World - Highlighted Campaigns - Distopia / Best Ads on TV - Best Print of the Week - Super XP: Distopia
Head of design: Matheus Rossi
Head of content: Manoela Soares
Illustrators: Italo Cesar / Felipe Polati
Copywriting: Aline Ferreira / Carlos Oliveira
Social media: Breno Monteiro / Alisson Miguel
Head of content: Manoela Soares
Illustrators: Italo Cesar / Felipe Polati
Copywriting: Aline Ferreira / Carlos Oliveira
Social media: Breno Monteiro / Alisson Miguel
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Faced with the challenge of uniting artists, voice actors, influencers, cosplay fanatics, K-POP stans, and eSports warriors under one roof (without causing a glitch in the matrix) we crafted the visual identity and communication strategy for the event, from dystopian games, Japanese pop culture, and the endless rabbit hole of the digital universe.
