SUPER XP 2023
Agency Supernova - Client Superlive - My role Key visual - Art direction - Motion
Lürzer's Archive - Published on Issue Vol 1/2023 / - Samurai / Ads Of The World - Highlighted Campaigns - Distopia / Best Ads on TV - Best Print of the Week - Super XP: Distopia
Faced with the challenge of uniting artists, voice actors, influencers, cosplay fanatics, K-POP stans, and eSports warriors under one roof (without causing a glitch in the matrix), we obviously had to come up with something just as epic.
So, we crafted the visual identity and communication strategy for the event, from dystopian games, Japanese pop culture, and the endless rabbit hole of the digital universe.
The campaign was designed to spark a strong emotional connection with the audience before, during, and long after their last Kamehameha pose or League of Legends match.
Head of design: Matheus Rossi
Head of content: Manoela Soares
Illustrators: Italo Cesar / Felipe Polati
Copywriting: Aline Ferreira / Carlos Oliveira
Social media: Breno Monteiro / Alisson Miguel
Head of content: Manoela Soares
Illustrators: Italo Cesar / Felipe Polati
Copywriting: Aline Ferreira / Carlos Oliveira
Social media: Breno Monteiro / Alisson Miguel
