→ CONTEXTO
Supremo Cecil Cimentos e uma marca de cimentos que atua no Brasil e Portugal. Para divulgar seus produtos ela produz seu material de PDV para as lojas de construção. O desafio foi criar o conceito para essa campanha que se desdobra nos materiais produzidos durante todo o ano.
→ IDEIA
Em vez dos anúncios tradicionais do segmento de construção cheios de bullets sobre o produto, optamos por uma abordagem lúdica para destacar o diferencial: sua força e resistência.
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CONTEXT
Supremo Cecil Cimentos is a cement brand that operates in Brazil and Portugal. To promote its products, it produces POS material for construction stores. The challenge was to create the concept for this campaign that unfolds in the materials produced during the year.
Supremo Cecil Cimentos is a cement brand that operates in Brazil and Portugal. To promote its products, it produces POS material for construction stores. The challenge was to create the concept for this campaign that unfolds in the materials produced during the year.
IDEA
Instead of traditional construction segment advertisements full of bullets about the product, we opted for a playful approach to highlight its difference: its strength and resistance.
Instead of traditional construction segment advertisements full of bullets about the product, we opted for a playful approach to highlight its difference: its strength and resistance.
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